
Our Products and Services are run by exceptional EIRs
Our Approach to Launching Products and Services
We identify ecosystem needs that span multiple markets, prototype solutions, launch in an initial market, then continue growing the product or service in adjacent markets.
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Our GROWTH Playbook is our approach to Product and Service Commercialization
Once we start working with you, our team will ask some key questions to clarify what your goals are and what your North Star metric is
Our team will hit the ground running, but while doing so, we’ll review some of the current reality of the business, and your performance against the goals we’ve identified.
We have identified some options to explore and consider that may help you achieve your business goals.
While we have identified an initial way forward, we will further solidify this and work with you to finalize the strategic way forward which defines the exact strategy to reach your goals.
We regularly plan, set specific business goals, execute planned tactics, track performance, and continually regulate specific experiments based on your performance.
We take the most critical business goals that we jointly identified during goal setting and set up a reporting dashboard to track each of the most critical metrics that we identified.

We are committed to innovating in the Middle East and Africa

We have a GROWTH framework that works for launching and scaling businesses. This allows us to test, validate, and scale inexpensively, unlike our competitors.

We have travelled our target markets extensively to do the market research that will enable us to generate value from our ventures, locally and regionally.

Our leadership is well-known in the ecosystem and have a team of experts with team members in Egypt, Kenya, Saudi, Tunisia, Nigeria, and Morocco. We have the ability to scale in the largest markets in the region .
We would be delighted to respond and answer all your questions, don’t hesitate to get in touch.